Sending some Moss Culture love…
So awhile back I wrote this long kick-ass post about a couple of friends new company… then wordpress killed it on me. Sad moment, but I finally got around to reposting it!
MOSS CULTURE
So some of you might remember a couple of years back (oh god has it really been that long?) I lived in this tiny little house with eight other awesome individuals, it was probably one of the most ridiculous adventures I’ve ever had. A lot of partying and hanging out, with the odd moments of drama here and there made for an epic eight months in the 3308 house in Vernon, B.C. Now two of those two roommates have started a new venture called Moss Culture. Jeff Barrett and Chris Saavedra (aka. Panda) are behind the new skate/snow/etc. media site MossCulture.com. Here’s what they have to say…
“Moss Culture is a media and apparel company based out of Barrie, Ontario. Moss Culture is dedicated to continuing exposure of the “extreme sport” lifestyle through online media. We will continuously offer high quality video media and apparel to you. Keep Mossin!”
The guys have just started out in the apparel world with some new sunglasses & they were kind enough to send a pair out to yours truly. They sent me the coolest pair of ray-ban style shades with polarized lenses and tortoiseshell arms, and needless to say… I am in love. They have a ton of cool color options and two lens choices in the shades, and you can get hooked up with a pair (for $10) through their website or their facebook page. Jeff and Chris are working on a full line that should be coming out in Spring 2012, I heard rumors of flannels and some layering pieces and knowing these two guys I have no doubt that they’ll be dope!
The guys also got together an impressive crew of Ontario shredders for their team and put out a pile of edits this past season. All the edits are available either on the website or on their Vimeo channel. Right now their team consists of: Chris Scudds, Justin Verberne, Adam Leadbetter, Jeff Braun, Jesse Greer, Pat Klacza, Regen Stewart, Sam Pollock, and Chris Mullins. Check out their Crew section for full bios on all their riders.
Chris and Jeff have combined their interest in running a business with a genuine love for the sport of snowboarding, which is something that this industry desperately needs. Too often you see companies advertising “Rider Owned” when really they’re operated by cold corporate drones who could really care less how many pow turns they’re getting in a season. There is none of that fluff here, these guys are legit… just a couple of vagabond snowboarders who are trying to make something out of an awesome idea. The guys took off to Whistler for a couple of weeks last spring to visit some friends, chill, and get some spring shots… you can check em out on their page or hit them up on facebook!
I’m hyped on what they’re doing and I know I’m not the only one! They got a little help from super babe graphic designer, Meghan Hindle who was behind the Moss logo which can be found on the sunglasses (and on the site!) and I’m sure there will be a ton of awesome friend collabs in the future! The guys are all about positive vibes and they have no problem promoting events and throwing out props where they’re due. Their website has definitely become my go-to source when I want to know what’s going on in the East.

















